Google Analytics Setup & Insights

Measurement that matches how your funnel really works

Clean events, documented parameters, and QA before campaigns spend.

GA4 only helps when naming, consent mode, and data retention are intentional.

We implement GTM containers, server-side tagging where justified, and BigQuery exports for advanced questions.

Property design: streams, filters, and internal traffic exclusion.
Event spec: naming conventions, parameter dictionaries, and limits awareness.
Conversions: micro and macro goals aligned to finance reality.
Audiences: remarketing seeds with privacy review.
Training: explorer reports, Looker Studio, and change management.

Patterns compatible with your CMP choices.

Preview modes, tag assistant runs, and regression after site releases.

Weekly demos, shared backlog, and release notes you can forward to stakeholders.

Secrets out of repos, TLS by default, and sensible auth/session patterns for apps.

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FAQs

UA is deprecated—GA4 is the default path we implement.

Item-level events with refunds and promotions modeled carefully.

We can enable and provide starter SQL for LTV/cohort questions.

Linker parameters and session unification where business-justified.

Quarterly checks for broken events after CMS releases.