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Offline · Kolkata
Weekends only
3 Months
Only 15 seats
Digital Marketing + Generative AI Course in Kolkata
Growth Engine AI: Digital Marketing + GenAI Bootcamp
Master SEO, ads and social media, supercharged with ChatGPT, Gemini & Claude. A 3-month offline Digital Marketing + Generative AI course in Kolkata with weekend classes - built for college students and working professionals.
- 60 hours · 24 Saturday & Sunday classes
- 5 hands-on projects incl. capstone
- Doubt-solving sessions & mentorship
- Certificate & internship opportunity
Duration3 Months · 60 Hours
ModeOffline · Kolkata
ScheduleSaturday & Sunday
Starts5 December 2026
LevelBeginner
CertificateYes, on completion
Registration deadline: registrations close as soon as all 15 seats are filled. The batch begins on the first weekend of December: Sat 5 – Sun 6 December 2026.
Book SeatProgram overview
About the Digital Marketing + Generative AI Course
Growth Engine AI: Digital Marketing + GenAI Bootcamp is a 3-month, offline, weekend digital marketing course in Kolkata that teaches you to plan, run and measure online marketing, using Generative AI tools like ChatGPT, Google Gemini and Claude to research, write, design and report faster. In 60 hours of classroom training you cover SEO, Google Ads, Meta Ads, social media, content, email / WhatsApp marketing and analytics.
Classes are practical: you build a website, optimise it for search, create AI-assisted content and set up real ad campaigns step by step. You finish with a capstone campaign plan and a portfolio you can show to employers or clients.
Prerequisites: No technical background required. Ideal for students, working professionals, business owners, freelancers and content creators.
Who can enroll?
- College studentsB.Tech, BCA, B.Sc, BBA, MCA, MBA and any other stream
- Working professionalsUpskill on weekends without taking a break from your job
- Career switchers & graduatesStart a new career in tech with guided, hands-on learning
- Freelancers & business ownersBuild skills you can apply to clients and your own business
What you will master
ChatGPT, Gemini & Claude
Prompting techniques and AI workflows for everyday marketing tasks.
SEO
Keyword research, on-page, technical basics and local SEO.
Google Ads
Set up Search campaigns with keywords, ads and conversion tracking.
Meta Ads
Facebook and Instagram campaigns, audiences and lead generation.
AI content & creatives
Copy, posts and creatives produced with AI tools and Canva.
Analytics
Measure results with Google Analytics 4 and Search Console.
Included with every enrollment
Program Perks
Learning doesn't stop when the weekend class ends.
Doubt-solving sessionsDedicated sessions to clear your doubts on concepts, code and assignments.
Student community accessJoin the HSR learner community to discuss, share resources and network with peers.
Mentorship & career guidancePersonal guidance on projects and your learning path, plus resume, LinkedIn and interview tips.
Weekday online supportFacing an issue or missed a class? Online classes are arranged on weekdays as required.
Certificate of CompletionAwarded on completing the program and your capstone project.
Internship opportunityTop performers get the chance to intern with HSR Hi-Tech Solutions on live client projects.
Detailed curriculum
Digital Marketing + Generative AI Course Syllabus - 12 Weeks
60 hours of classroom training · each week has 2 offline classes (Saturday + Sunday, ~2.5 hours each) with concepts, live demos and hands-on practice.
- Digital marketing channels and career paths
- Marketing funnel and customer journey
- Buyer personas and goal setting
- Practice: digital audit of a local business
- How AI assistants work (non-technical)
- ChatGPT vs Gemini vs Claude: when to use which
- Prompting frameworks for marketing tasks
- Responsible AI use: accuracy, brand voice and fact-checking
- Domains, hosting and website basics
- Building a simple website with WordPress
- Landing page structure that converts
- Writing landing page copy with AI
- How search engines rank pages
- Keyword research with Google Keyword Planner and AI
- On-page SEO: titles, meta descriptions, headings, content
- Practice: optimise your website pages
- Technical basics: speed, mobile-friendliness, sitemaps
- Google Business Profile and local SEO
- Link building basics
- Google Search Console setup
- Content strategy and content calendars
- Copywriting formulas: AIDA and PAS
- Writing blogs, captions and ads with AI
- Editing AI content for quality and brand voice
- Instagram, Facebook, LinkedIn and YouTube strategy
- Designing creatives with Canva and Canva AI
- Planning reels and short-form videos with AI
- Project: 30-day AI-assisted content calendar
- Meta Business Suite and Ads Manager setup
- Campaign objectives, ad sets and audiences
- Meta Pixel basics
- Project: lead generation campaign setup
- Google Ads account structure and bidding basics
- Keywords, match types and ad copy
- Conversion tracking basics
- Project: Search campaign setup
- Email marketing with Mailchimp / Brevo
- List building and lead magnets
- WhatsApp Business for marketing
- Writing email sequences with AI
- Google Analytics 4 basics: users, events and conversions
- Reading Search Console reports
- Key metrics: CTR, CPC, CPA and ROAS
- Using AI to summarise data into a report
- Capstone: complete AI-assisted marketing plan for a business
- Presentation and mentor feedback
- Building a digital marketing portfolio
- Freelancing, resume and interview tips
Tools & technologies
ChatGPT
Google Gemini
Claude
Canva AI
WordPress
Google Keyword Planner
Google Ads
Meta Ads Manager
Google Analytics 4
Search Console
Google Business Profile
Mailchimp / Brevo
WhatsApp Business
Program roadmap
- Month 1Digital Marketing Foundations → SEO - Keywords & On-page
- Month 2SEO - Technical, Local & Off-page → Meta Ads - Facebook & Instagram
- Month 3Google Ads - Search Campaigns → Capstone
Learn by building
Projects You Will Build
SEO Optimisation
Keyword research and on-page SEO for your website.
AI Content Calendar
30 days of social posts and creatives planned with AI.
Ad Campaign Setups
A Meta lead-gen campaign and a Google Search campaign, built step by step.
Capstone: Marketing Plan
A complete AI-assisted digital marketing plan for a real business.
Career roles this program prepares you for
Digital Marketing Executive
SEO Executive
Social Media Executive
Freelance Digital Marketer
Simple, affordable pricing
Course Fee & EMI Options
Standard course fee ₹14,999. Special launch offer for the December batch.
Best value
₹14,999 ₹4,999*
Pay in Full
One-time payment for the complete 3-month program · Save 67%
- 60 hours · all 24 weekend classes
- Doubt-solving sessions & mentorship
- Student community access
- Projects, capstone & certificate
- Internship opportunity for top performers
Flexible
Monthly EMI
₹1,999*/month
3 monthly instalments (total ₹5,997)
- Same complete program & all perks
- Pay the 1st instalment to confirm your seat
- Remaining instalments monthly
- Invoice shared after every payment
*Offer fee applicable to the December 2026 weekend batch and subject to seat availability. Our team will share payment details personally, and an invoice is issued after each payment.
How enrollment works
- 1Fill the enrollment form
Choose your course and payment plan below.
- 2Our team contacts you
We call / WhatsApp you personally and share payment details.
- 3Make the payment
Pay the full fee or your first EMI instalment.
- 4Get invoice & seat confirmed
We share your invoice and confirm your seat in the batch.
Learn where real work happens
Train at Our Kolkata Office
Classes are held at our working IT office, not a coaching classroom. Learning alongside a real software and digital team helps bridge the gap between your college curriculum and what the industry actually expects.
HSR Hi-Tech Solutions
804, SIDCO Global Tower, CN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091- Classes every Saturday & Sunday
- Weekday online classes arranged if you face any issue
- Located in Sector V, Salt Lake, Kolkata's IT hub
- Bring your own laptop
- +91 91025 38091
Only 15 seats per batch
Reserve Your Seat
Batch starts Sat 5 – Sun 6 December 2026 · Registration closes once all seats are filled
Enrollment Form
Submit your details and our team will contact you personally, share payment details and send your invoice after payment.
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Quick Enquiry
Questions about the syllabus, schedule or EMI? Ask us and we usually reply within a few hours.
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Got questions?
Digital Marketing + Generative AI Course - FAQs
You will use ChatGPT, Google Gemini and Claude throughout the program, along with Canva AI. You learn which tool works best for research, copywriting, creatives and reporting.
No. Campaign setup is demonstrated live in class. You may optionally run a small ad budget of your own if you want to see real results.
The next batch starts on the first weekend of December: Saturday, 5 December 2026. Registration closes as soon as all 15 seats are filled, so we recommend enrolling early to secure your seat.
All classes of the Growth Engine AI: Digital Marketing + GenAI Bootcamp are conducted offline (in-person) on weekends only (Saturdays and Sundays) at our working office: HSR Hi-Tech Solutions, 804, SIDCO Global Tower, CN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091. Learning inside a real IT company helps bridge the gap between college curriculum and industry requirements.
If a student faces any issue, such as a missed class, a difficult topic or a scheduling problem, we arrange additional online classes on weekdays as per the requirement, so nobody is left behind.
The program has 60 hours of instructor-led classroom training: 24 weekend sessions of about 2.5 hours each over 3 months, plus weekly practice assignments you complete at home.
Yes. The program is designed so that college students, fresh graduates, working professionals, freelancers and career switchers can all attend. Because classes run only on weekends, you can continue your college or job during the week.
The standard course fee is ₹14,999, but for the current batch it is available at a special offer fee of ₹4,999* for the complete 3-month program. You can also choose a monthly EMI of ₹1,999* per month for 3 months. Select your preferred payment plan in the enrollment form and our team will share the payment details with you.
Each batch is strictly limited to 15 seats so that every learner gets personal attention from the trainer. Seats are confirmed on a first-come, first-served basis after fee payment.
Fill in the enrollment form on this page. Our team will contact you personally on call or WhatsApp, explain the batch schedule and share the payment details. Once your payment (full fee or first EMI) is received, we share the invoice with you and your seat is confirmed.
Yes. Top-performing students get the opportunity to intern with HSR Hi-Tech Solutions and work on live client projects, which is a strong addition to your resume and portfolio.
Yes. On completing the program, the attendance requirement and the capstone project, you receive a Certificate of Completion from HSR Hi-Tech Solutions for the Growth Engine AI: Digital Marketing + GenAI Bootcamp.
Yes, please bring your own laptop (Windows, macOS or Linux, minimum 8 GB RAM recommended) to every session. We help you install all required software in the first class.
